This article describes a few of the most considerable modifications in consumer behaviours when it concerns consuming media.
In the existing digital age, smart phones have come to be one of the most prevalent instruments that people are using to watch videos and access media. These days, many social media platforms are offering endless feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms enable users to see a variety of customised content and react instantly, making these videos a lot more interesting and addictive than standard media. Short form videos are also being used more often for news and instructional functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are proactively seeking for and counting on to receive information, in a faster, shorter and more visual format.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which individuals are getting their updates is also changing. Individuals are increasingly turning towards online news sources, rather than watching television, to discover existing worldly affairs. However, click here concurrently, due to a consistent flow of information, individuals are becoming overwhelmed by huge volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to navigate. Nowadays it is common to find news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been important for providing people with dependable and authenticated news sources, in a style they can easily interact with.
Over the last few years, with the rise of digital content, the way in which individuals take in content has changed considerably. For several years, standard television was the primary source of home entertainment for most people. Nevertheless, ever since the development of streaming platforms, many viewers are turning away from arranged tv, especially among younger people. Rather, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the switch in audience intake habits. These options are popular for allowing people to enjoy the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the industry.